Up Close with the Collection: Design & Innovation

Geelong is Australia’s first and only UNESCO City of Design, recognised for its vibrant creative industries, advanced materials research and commitment to sustainable, people‑centred urban development.

From the deep cultural knowledge of the Wadawurrung people to world‑changing industrial breakthroughs like James Harrison’s refrigeration and the Ford ute, design has always been part of the city’s DNA. Discover this heritage through objects from the National Wool Museum’s collection.

Join the Museum’s Collections and Curatorial team for a special behind-the scenes experience as they reveal objects that tell the stories of Geelong’s design history and speak to the city’s innovative future.