Reimagining Heritage in Geelong

Reimagining Heritage in Geelong: adaptive reuse and the transformation of historic buildings
10:00am - 11:00am
Monday 25 November
Podium Level, Wurriki Nyal
137-149 Mercer Street Geelong
Free

Join Cameron Hamilton, Managing Director of Hamilton Group as he explores how innovative design and strategic development can breathe new life into Geelong’s historic buildings. With extensive experience in property development and heritage preservation, Hamilton Group has played a pivotal role in transforming historic buildings into vibrant, sustainable and functional spaces for current and future generations.

You will gain insights into the challenges and opportunities of repurposing heritage buildings, and how this approach strengthens our cultural and architectural identity and responds to our evolving urban fabric. 

The session will also highlight the unique stories behind key heritage buildings in Geelong, exploring their original roles in our history and the cultural values they represent.

Hamilton Group was recognised with a national award in 2022 by the Urban Development Institute of Australia (UDIA) for their work on Pivot City, showcasing their commitment to innovative urban development.

In 2024, their Woolstores project on Pakington Street is a UDIA Victorian finalist, highlighting their continued excellence in adaptive reuse projects.

This event is part of Geelong Design Week 2024, an initiative of Geelong UNESCO City of Design and the City of Greater Geelong.